That's the name of the company and its website. Name brand quilting fabrics for no more than $5 a yard. Many for less.
I saw parts of fabric collections, although I'm sure none are complete. These are odd lots and remainders of first quality fabric, but there are still nice buys here.
I also saw end-of-bolts bundles that were between 2.5 and 3.5 yards. Maybe for quilt backs?
Anyway, if you'd like to take a look, here's the web address: